Little branding consistency across marketing channels.
Not very colorful or eye catching. Ads tend to blend into social feeds.
The iStock brand is not instantly recognizable.
Programmatic display template does not support images where the subject is in the center of the frame.
Researched trends across social media advertising. Specifically looking at color trends, typography, CTA buttons, and logo placements.
Created a design system that is playful and eye catching and can be adapted for all of our Digital Marketing channels. This new system gives us a wider range of color palettes and elements to incorporate into our advertising and that is much more approachable.